ecommercecraft

Performance optimization

Faster pages, measured before and after. A fixed-scope program for Adobe Commerce stores across backend, frontend and infrastructure, with no replatform.

Who this is for

  • Merchants with 8-figure GMV where slow pages visibly cost conversion
  • Teams that already compressed images and trimmed scripts and saw little change
  • Agencies that need a senior engineer to unblock a performance escalation

What you get

  • A measured baseline

    Core Web Vitals, time to first byte and server timings on the pages that carry revenue, before anything changes.

  • A fix list ranked by impact

    Every item priced in hours and expected gain, so you decide what is worth doing.

  • Fixes shipped, not just recommended

    Caching, indexing, database, theme and infrastructure work, released in small steps.

  • A report your board can read

    Before and after on one page, in business terms, readable in five minutes.

How it works

  1. Week 1

    Measure

    Real-user data plus synthetic tests on the pages that matter for revenue.

  2. Weeks 2 to 6

    Fix

    Backend and frontend work in order of impact, shipped in small releases.

  3. Final week

    Prove

    Same measurements after each release so nobody has to take my word for it.

In detail

Most slow Adobe Commerce stores are not slow because of the platform. They are slow because of accumulated third-party modules, misconfigured caching, unindexed custom tables and a theme that loads everything on every page.

I have led performance work on heavily customized stores for 8-figure-GMV merchants in e-learning and digital content, and cut typical page-load times by roughly 50 %. The method is always the same: measure first, fix in order of impact, measure again.

You get a written baseline, a ranked fix list priced in hours, the fixes shipped in small releases, and a before-and-after report. If a fix needs a decision from your agency or board, I write it up so it can be made quickly.

Most fixes need no replatform and no redesign. They live in configuration, custom code and hosting you already pay for, which is why the work can start in the first week.

Typical engagements run four to eight weeks and end with a written report and a short list of things to keep an eye on.

Related case study

The Great CoursesE-learning and digital content

−50 %Typical page load

Read the case study

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