ecommercecraft

Fractional CTO

Own the roadmap without hiring a full-time CTO. Senior Adobe Commerce leadership for your roadmap, team, vendors and budget, part-time.

Who this is for

  • Merchants on Adobe Commerce or Magento with no senior technical lead in-house
  • Founders who rely on an agency and want an independent view of its work
  • Small engineering teams that need an architect to set direction and standards

What you get

  • A technical roadmap you own

    Twelve months of platform work in business terms, ordered by risk and revenue, reviewed every quarter.

  • Decisions with the trade-offs written down

    Build or buy, upgrade or wait, agency or in-house, each with cost, risk and a recommendation.

  • A team that ships to a standard

    Requirements broken into tickets, code-review rules and release habits your engineers and agency follow.

  • Vendors held to account

    Estimates, invoices and pull requests checked by someone who has built the same thing before.

How it works

  1. First month

    Assess

    Platform, team, vendors and backlog reviewed, ending in a written roadmap.

  2. Every month

    Lead

    Planning, architecture decisions, code review and vendor calls on a fixed allocation of days.

  3. Every quarter

    Report

    Progress against the roadmap on one page, and the next quarter re-planned.

In detail

Most merchants on Adobe Commerce do not need a full-time CTO. They need someone senior who knows the platform, owns the technical roadmap and can tell the board, the agency and the engineers what happens next and why.

I do this work at Teabloom, where I have been the fractional solution architect since 2020. I own the technical roadmap, and I designed and delivered its multi-channel sales architecture across seven channels and a dedicated B2B wholesale site on Adobe Commerce. At MarketNation I lead a team of three engineers on a deeply customized Adobe Commerce build: requirements, roadmap, work decomposition and code-review standards.

The experience behind it is 17 years on Magento and Adobe Commerce, starting in Magento’s own Expert Consulting Group, and an Adobe Commerce Architect Master certification.

The work is part-time and ongoing. I join your planning, make or prepare the architecture decisions, review the code that matters and sit in on vendor calls. You get one accountable person for platform decisions, without the salary, equity and hiring time of a full-time executive.

When the platform is stable and a permanent hire makes sense, I help you write the role, interview candidates and hand over.

Related case study

TeabloomOnline retail

7Sales channels

Read the case study

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